Within hours of Taylor Swift using the glitter freckle patches, searches for the product spiked.
Taylor Swift went to cheer on her boyfriend at the Kansas City Chiefs vs. New Orleans Saints match on October 8th, wearing bright, youthful makeup. The American star wore bright red lipstick and highlighted her cheeks with fake, shimmering freckles from the brand Fazit Beauty. Since Taylor appeared, this $16 beauty product has immediately attracted attention with the number of searches increasing by thousands of percent.
Many people are excited about the glitter stickers on Taylor Swift’s cheeks.
“Since Taylor started using Gold Stardust Speckles, the response has been incredible. In the last 15 hours alone, sales and website traffic have increased by 2,500%,” said Aliett Buttelman, one of the founders of cosmetics brand Fazit.
Aliett also expressed her emotion when her efforts over the past two years were finally recognized by everyone: “I was really overwhelmed, even cried.”
The creator of the viral glitter freckle patch also revealed that her team is currently working overtime due to the high demand for the product. Aliett wants to make sure everyone gets their patch in time for the final leg of her Eras Tour in Miami on October 18.
Gold Stardust Speckles patches cost $16/set.
Over the past year, many brands have benefited from Taylor Swift’s charisma. In October 2023, the Fortnight singer helped Wear by Erin Andrews sell out when she wore the brand’s jacket to a Kansas City Chiefs game. The singer also created a sales fever at the 2024 Super Bowl when she wore Dion Lee’s corset and Area jeans. According to Lyst , searches for the fashion house Area increased by 210% in the 48 hours after the show. In April, a purple dress by Vietnamese-American designer Cassey Ho also sold out because Taylor Swift wore it while playing pickleball.
Taylor Swift , 35, is an American singer-songwriter who rose to fame with her country music in 2006. After 11 albums, Swift has won 14 Grammy Awards and 29 Billboard Awards, 30 VMAs. In 2023, she was named Time ‘s “Person of the Year”. She is dating football player Travis Kelce , 35.
Taylor Swift and boyfriend.
Taylor is currently taking a break from touring to catch up with friends and loved ones. She finished her Eras Tour in Europe in August and will return to the stage in mid-November. Meanwhile, Travis Kelce begins his new season with the Kansas City Chiefs in September. According to Forbes , the revenue from The Eras Tour has helped Taylor Swift surpass Rihanna to become the richest female singer in the world with $1.6 billion.
